ITP Fair’s approach to creating a virtual exhibition

Our approach is based on the intelligent digitization of the livestock and poultry industry and creating an effective bridge between traditional experiences and new technologies. Rather than completely replacing in-person exhibitions, we seek to complement and enhance them in a permanent virtual platform; a platform that provides interaction, education and trade continuously and without time limits.

In designing this platform, the ITPFair team focuses on three key principles:

Applicability for real industry players, even with minimal digital knowledge

Building trust and transparency in introducing companies, products and services

Creating effective and two-way interaction between specialized producers, suppliers and consumers

By utilizing new technologies such as online displays in a real environment, specialized videos, live webinars and B2B communication tools, we strive to provide an experience close to physical presence but with the advantages of the digital world.